+61 8 8225 4607
floralworkshoplab@gmail.com
9/131 Gouger St, Adelaide SA 5000
Next intake 2 March 2026 Gouger St studio, Adelaide Certificate issued on completion

Floristry workshops
in Adelaide for people
who want the real craft

Eight-week hands-on courses in a working studio near the Central Market. You learn spiral technique, colour theory and wholesale buying by doing it, then leave with a portfolio of twelve photographed pieces and an actual plan for your first clients.

See all prices 6 seats left in March
Head florist Mara Okafor conditioning garden roses at the studio bench

Free intro lesson

20 min

Watch how we build a three-stem composition and fix the two mistakes that kill most beginner bouquets.

  • Spiral hand positionWeek 1 skill
  • Stem conditioningWeek 1 skill
  • Colour pairingWeek 2 skill
Watch the intro
The syllabus

Eight weeks, four disciplines, one working method

The course is built around the jobs florists actually get paid for. Each module ends with a piece you photograph for your portfolio.

Full program & prices
Weeks 1–3 · Core

Bouquet architecture and the spiral

Hand position, stem order, weight balance. You rebuild the same bouquet five times until the spiral holds itself at arm's length. Most students get it in week two.

Monobouquets Mixed seasonal Hand-tied bridal

Colour theory

Itten's wheel applied to real stems: dusty tones, monochrome work and why most commercial bouquets look noisy.

Weeks 2–4

Foam-free mechanics

Chicken wire, kenzan and willow frames. We dropped floral foam in 2023 and teach the methods that replaced it.

Weeks 4–6

Installations

Hanging clouds, arch frames and table runners for events. Rigging, weight and water without a brick of foam.

Event workshop

Wholesale buying

A 6am field trip to the wholesale market. Grading stems, reading box labels, negotiating with growers.

Week 5
Anatomy of a piece

What a AU$95 market bouquet is actually made of

We take apart one of our own sellable pieces the way we do it in week three. Students price every stem before they see the answer.

Composition brief

  • SeasonLate summer
  • Vase life9–12 days
  • Stem count23
  • Build time18 min
Stem costAU$31.40
Wrap & cardAU$4.10
Margin62%
Finished dahlia and garden rose bouquet built in the spiral technique
Retail price AU$95

Layer by layer

Base

Eucalyptus cinerea and olive branches set the shape and keep the bouquet standing on its own.

Focus

Café Latte roses and two dinner-plate dahlias carry the eye. This is where the money sits.

Air

Scabiosa pods and dried grasses loosen the silhouette so it reads editorial, not supermarket.

The workspace

A working studio, not a classroom

You learn at the same benches we fulfil orders on. There is a coolroom, a stone conditioning bench and a cyclorama corner where every student piece gets photographed.

9/131 Gouger St
Glass-door coolroom stocked with conditioned market flowers

The coolroom

Runs at 4°C. This is where you learn hydration schedules and why tulips keep growing after you cut them.

Stone workbench with student toolkit laid out before a class

The bench

Recycled stone top, eight student stations, a bin wall for wrap and ribbon. Everything within one reach.

Cyclorama photo corner with a student bouquet mid-shoot

The photo corner

North light and a seamless wall. Your portfolio shots come from here, not your kitchen table.

Kit issued on day one Japanese secateurs Kenzan set Tape & twine Canvas apron
How the weeks run

Theory online, hands in flowers at the studio

The digital platform

Every studio session is filmed on three cameras in 4K. Rewatch the close-up of a spiral wrist turn as many times as you need. Homework goes into your dashboard and comes back with timestamped feedback.

  • Macro cameraHand-level detail
  • Feedback windowWithin 24h

One skill loop:
watch, try, get corrected

The studio intensive

Saturday mornings, four hours, fresh market stock. Minimum 35 stems per student per session, and yes, you take everything home.

  • Sessions8 Saturdays
  • Group sizeMax 8 people
  • Stems per session35–50
Meet the teachers
Next cohort

The March group starts on the 2nd

Eight Saturdays, 9:00 to 13:00, plus a midweek evening for the market trip. Miss a week and you can sit in with the next cohort.

March intake 10 of 16 seats filled

A deposit of AU$150 holds your seat. The rest is due a week before day one, or split over six months at 0%.

01Weeks 1–2

Hands first

Conditioning, spiral, first three sellable bouquets. Your wrists will ache in week one. That passes.

02Weeks 3–4

Colour & cost

Colour theory on real stems, costing sheets, and the wholesale market trip at 6am sharp.

03Weeks 5–6

Scale up

Foam-free mechanics, table runners and a hanging install the whole group builds together.

04Weeks 7–8

Portfolio & defence

Twelve photographed pieces, a pricing review with a working florist, and your certificate evening.

Investment

Three ways in, all of them hands-on

0% instalments over 6 or 12 months. Corporate invoicing for studios and hotels.

Full price list & comparison
Aesthetic BaseFor the curious
  • 8 Saturday sessions, 35+ stems each
  • Full toolkit and apron to keep
  • 4K video library, 6 months access
AU$890or AU$149/mo × 6
Commercial ProMost popular — for career switchers
  • Everything in Base, plus wedding module
  • Wholesale market trip and supplier list
  • Pricing clinic and 12-piece portfolio shoot
  • 12 months video access
AU$1,640or AU$137/mo × 12
Atelier FounderFor people opening a studio
  • Everything in Pro, plus business module
  • Two 1:1 sessions with the creative director
  • Contract and quote templates pack
AU$2,900or AU$242/mo × 12
Diploma pieces

What students build by week eight

Every photo below was shot in our cyclorama corner by the student who made the piece. No borrowed portfolio shots.

Curator's note

"The dahlia arch from the October group is the piece I still show clients. Built in eleven hours by four people who had never rigged a frame before." — Mara, head florist

20 minutes · free
Try before you pay

A free lesson that already fixes your bouquets

Twenty minutes on the three errors we see in almost every beginner arrangement. You can practise tonight on supermarket stock.

Grab any of these and you're set

  • One bunch of eucalyptus~AU$8
  • Five stems of one flower~AU$15
  • One accent (thistle, pod)~AU$6
  • A plain glass vaseyours
The money side

What graduates actually charge

Floristry pays when you cost stems properly. Pick a work format and look at the numbers we teach students to hit.

0%
of grads selling within 3 months
$0
median order value, month one
0
AUD, best first-month revenue
0%
target margin we teach

Pick a format

  • Stem costAU$12–18
  • Sell priceAU$45–65
  • Per week, 15 ordersAU$700+
  • Weekly contractAU$90–140
  • Delivery cost30 min round trip
  • 10 clients steadyAU$4,800/mo
  • Average invoiceAU$2,400
  • Flower spend~35%
  • 4 weddings a seasonpays for the course
Business module details

The supplier base

Graduates get our vetted list: local Hills growers, Dutch and Ecuadorian brokers, and the two market stallholders who still hold back the good buckets if you ask nicely.

Pro & Founder tiers
Questions

Asked every intake

Curator Sam at the studio bench

Still unsure?

Sam answers within 15 min

Yes, and most students start from zero. Weeks one and two exist specifically to build hand strength and the spiral before anything creative happens. If you can hold secateurs, you can do this course.

Two evenings a week is plenty. Rewatch the 4K session footage, rebuild one bouquet on supermarket stock. The students who struggle are the ones who skip the mid-week rebuild, so treat it like gym sessions.

You can. We invoice through a third-party provider, so there is a two-minute approval check. Most students pick 6 or 12 months. If you pay upfront in one go we knock AU$80 off any tier.

Fourteen-day test drive, no paperwork. Sit in on two sessions, use the toolkit, watch the platform. If it is not for you, we refund everything except the AU$50 flowers already used. Details on the refunds page.

Pro and Founder students join the alumni order pool. Partner studios and two Adelaide hotels post overflow work there first. Nobody promises you a job, but you will see real briefs in week nine.

It carries more weight paired with your portfolio, which is why we shoot twelve pieces for you. Studios in Melbourne and Sydney have hired our grads on the strength of the portfolio, the certificate confirms the hours.
Last call, March cohort

Come smell the eucalyptus before you decide

Tell us what you want from floristry and how to reach you. The curator calls back within 15 minutes in studio hours, no sales script.

Seasonal colour pairing workbook cover

Instant bonus: our seasonal colour-pairing catalogue, fifty combinations we use on real orders. Sent straight after you apply.

March cohort starts 2 March · 6 seats left